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Ronald McDonald spot #2
Here's the second of our three Ronald McDonald TV spots from 1963.
Willard Scott stars as Ronald McDonald,
and Joy Boys partner Ed Walker does the voice-over.
Click here (MP3 file, 179K)
to play the audio track as you follow along
with the storyboard below.
Or, you can move on to
McDonald's spot #1
or
McDonald's spot #3.
Ed: Hey, look who's skating! It's Ronald McDonald,
the hamburger-happy clown!
Here he comes! (Ronald trips and falls. His hamburger
flies up into the air.)
There he goes!
(Young boy catches Ronald's hamburger and takes a bite.)
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![](pix/mcd2p1.jpg) |
Willard: Hi! Isn't that McDonald's hamburger delicious?
Kid: Mom told me never to talk to strangers.
Willard: Well, your mother's right, as always, but I'm Ronald McDonald.
Give me a McDonald's shake!
(Shakes the kid's hand; horn honks)
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![](pix/mcd2p2.jpg) |
Kid: Well, you sound like Ronald...
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![](pix/mcd2p3.jpg) |
Willard: Here, I'll prove it! I'll give you three more hamburgers!
As Ronald takes each hamburger off the tray, another one
magically appears to take its place.)
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![](pix/mcd2p4.jpg) |
Willard: I know, you're not supposed to accept gifts from strangers either.
Kid: But you're no stranger, you really are Ronald McDonald!
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![](pix/mcd2p5.jpg) |
Music and singing, while Ronald dances:
"He's Ronald McDonald, the hamburger-happy clown,
a McDonald's drive-in restaurant is his favorite place in town."
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![](pix/mcd2p6.jpg) |
Move on to
McDonald's spot #1
or
McDonald's spot #3,
or return to the
Ronald McDonald story.
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