Ronald McDonald spot #2

Here's the second of our three Ronald McDonald TV spots from 1963. Willard Scott stars as Ronald McDonald, and Joy Boys partner Ed Walker does the voice-over.

Click here (MP3 file, 179K) to play the audio track as you follow along with the storyboard below.

Or, you can move on to McDonald's spot #1 or McDonald's spot #3.

Ed: Hey, look who's skating! It's Ronald McDonald, the hamburger-happy clown! Here he comes! (Ronald trips and falls. His hamburger flies up into the air.) There he goes! (Young boy catches Ronald's hamburger and takes a bite.)
Willard: Hi! Isn't that McDonald's hamburger delicious? Kid: Mom told me never to talk to strangers. Willard: Well, your mother's right, as always, but I'm Ronald McDonald. Give me a McDonald's shake! (Shakes the kid's hand; horn honks)
Kid: Well, you sound like Ronald...
Willard: Here, I'll prove it! I'll give you three more hamburgers! As Ronald takes each hamburger off the tray, another one magically appears to take its place.)
Willard: I know, you're not supposed to accept gifts from strangers either. Kid: But you're no stranger, you really are Ronald McDonald!
Music and singing, while Ronald dances: "He's Ronald McDonald, the hamburger-happy clown, a McDonald's drive-in restaurant is his favorite place in town."